Proposed model combining Privacy Calculus Theory and Trust Theory for willingness to disclose personal issues to AI.
The model is specified as a theory-driven latent-variable framework integrating Privacy Calculus Theory and Trust Theory. Willingness to Disclose is the primary endogenous outcome variable. Privacy Concern, Trust in AI, and Perceived Benefit are exogenous predictors. Privacy Calculus functions as a mediating construct that transmits part of the effect of predictors to disclosure.
"This study adopts a theoretically specified conceptual framework in which willingness to disclose personal wellbeing concerns to AI is modeled as the principal endogenous variable. Privacy concern, trust in AI, and perceived benefit are specified as exogenous antecedents, while privacy calculus is modeled as a mediating mechanism linking antecedents to disclosure intention. The model includes both mediated and direct effects to evaluate partial mediation. Constructs are operationalized through multi-item Likert measures, reliability is evaluated using Cronbach's alpha, and inter-construct associations are tested using Pearson correlations with multiple-comparison adjustment. Criterion relationships are estimated via regression."